the Sturgis Rally is an 84-year old gathering of like-minded individuals who share a love for motorcycling and the freedom of the road. The Sturgis Rally started as a race between a few friends. Since then, it has become a ten-day bike rally with rides, bike shows, and concerts unlike anywhere else in the world.
The Sturgis Rally is known for some of the best motorcycle riding in the world, unique concert settings, and crazy events that create smiles from ear to ear. But Sturgis is more than just a series of events. It’s the feeling of outrunning a storm through the Black Hills, enjoying a “we’re not gonna take it” moment at a Buffalo Chip Twisted Sister concert, and gawking at eye-catching hand-built bikes.
The Rally is a state of being. It’s the wind and sun on your face as you ride past Mount Rushmore. It is a laugh with lifelong friends. It is a memory you’ll cherish forever.